AKQA created the global launch for Volvo Cars’ fully electric EX30, positioning the brand’s smallest SUV as “small is mighty.” The campaign used playful shifts in scale and perspective, beginning with an unboxing film featuring Volvo Cars CEO Jim Rowan alongside miniature, regular, and giant versions of the car. AKQA extended the idea across social teasers, influencer miniature kits, a live YouTube premiere, and a Milan reveal event with oversized installations and immersive rooms that highlighted safety, materials, and interior sustainability. The narrative continued at Volvo Studio Milan and in a hero film showing the EX30 moving through macro landscapes made from its own materials. The result reframed the typical car reveal with a distinctive creative platform that drove strong views, press coverage, site visits, and social reach.
AKQA created a 360° global launch campaign for Volvo Cars’ fully electric ES90, centered around the theme of balance. The unveiling at Stockholm’s Artipelag gallery combined immersive installations, cinematic storytelling, and digital content to showcase the harmony between technology, design, and modern life.
FutureDeluxe collaborated with Volvo Cars to craft a cinematic motion experience that reimagines the brand’s vision of future mobility. The project blends advanced CGI and dynamic lighting to convey innovation, sustainability, and Scandinavian elegance.
Semiotik Design collaborated with Volvo Cars to create a range of marketing and communication materials that align with the brand’s strict guidelines while maintaining originality. The work emphasizes materiality and premium quality, reinforcing Volvo’s positioning as a brand of authenticity and refined experience.
Stockholm Design Lab collaborated with Volvo Cars to evolve its premium brand identity rooted in Swedish heritage and human-centered values. The work included updating the iconic iron mark, developing comprehensive brand guidelines, and creating narrative-driven films to launch Volvo’s companion app across digital platforms.
Forsman & Bodenfors created The E.V.A. Initiative for Volvo Cars, a global campaign advocating for gender-equal safety standards in the automotive industry. By releasing over 40 years of crash data, the initiative promoted transparency and inspired other manufacturers to make cars safer for everyone.