About
Founder of Noramble, a brand and packaging design agency. His work focuses on helping brands distinguish themselves through strategy and design.
Biography source ↗Biography checked
In their own words
Anyone can execute a beautiful bit of work these days, but it's the understanding of the big idea and the 'why' behind that work that separates juniors.
I always knew I wanted to build something physical. I wanted to be able to walk somewhere and look at it and say: 'That's me, I built that.'
That one experience turned me into a stickler for the nitty-gritty detail.
I went from posting seven days a week to now three days a week, and I only post things only I can post.
Show the execution and explain it, and you'll be ahead of 80% of the graduates landing in studios' inboxes.
It's one of those situations where you just have to get uncomfortable to get comfortable.
My partner and I make plans to be outside, whether it be a hike somewhere, a meal out or meeting up with mates.
We make sure we pay freelancers within minutes of receiving an invoice.
We realised that the packaging could get quite busy, with this in mind, we chose Apex New to help bring some legibility and calmness to the identity and packaging.
Articles & interviews
- What Creative Recruiters Want From Junior Talent in 2026
The article by Tom May explores what creative recruiters and studio leaders will be looking for in junior designers by 2026. Through insights from creative directors and founders across major studios, it emphasizes the importance of attitude, curiosity, and conceptual thinking over technical perfection. Recruiters value originality, openness, and personality as key differentiators for emerging talent.
- What is success? Creatives share the moments that made them change their mind
The article by Tom May explores how several creatives redefined their understanding of success, moving away from traditional industry ideals toward more personal and fulfilling definitions. Designers including Daniel Poll, Tony Clarkson, Matt Hamm, and Jason Roberts share pivotal moments that reshaped their careers and values. The piece highlights a shift from external validation to self-defined satisfaction and balance.
- 6 hard lessons creatives only learn when things go wrong