Joe Leadbeater
Type Designer, Designer, Co-Founder
In their own words
I’m a proud Londoner, and to me – Johnston’s underground lettering is London.
The most fun that can be had between these typefaces is the variable font that connects the two.
Our world is built on relationships, and I know it sounds strange, but the relational aspect of these non-identical twins felt quite heart warming.
Articles & interviews6
- The best new fonts for March 2026
Creative Boom’s March 2026 roundup by Tom May highlights five notable new typefaces that balance historical influence with contemporary craft. Featured releases include Mark Caneso’s experimental ‘Please’, Neville Brody’s agitprop-inspired ‘BF Popaganda’, CoType’s softened ‘Aeonik Soft’, ALT.tf’s feminist revival ‘ALT Erogenous’, and Rubén Fontana’s sculptural ‘Archibrazo’. The article celebrates thoughtful, durable design amid global uncertainty.
- Meet Sociotype’s Ceno & Meso: sans and serif families that share DNA
The article introduces Sociotype’s new type families, Ceno and Meso, a sans and serif pair sharing structural DNA inspired by Edward Johnston’s London Underground lettering. Designed by Joe Leadbeater, the project explores the interplay between humanist tradition and modern digital flexibility through a variable font that interpolates between sans and serif. The piece details the design process, historical influences, and technical development behind the two-year project.
- "Top 50 Fonts Designers Will Love in 2026"