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HEX Franklin — 2 cases
Set for Almeida Theatre, Uniqode
Cases set in HEX Franklin, as credited by the studios in their own writeups.
Set for Almeida Theatre, Uniqode
Cases set in HEX Franklin, as credited by the studios in their own writeups.
Creative studio Koto has rebranded Uniqode, formerly known as Beaconstac, transforming the QR code platform into a more human and emotionally resonant brand. The new identity uses a stitching metaphor to symbolize connection between digital and physical worlds, supported by custom typography, motion design, and a warm verbal tone. The result positions Uniqode as a forward-thinking yet approachable tech brand.
JTK Studio, under creative director Justin Thomas Kay, created a comprehensive rebrand for New York real-estate firm Charney Companies. The identity combines a modular underlined wordmark, the sole use of Nick Sherman's HEX Franklin typeface, and a restrained black, white and soft-red palette to express both confident leadership and a creative spirit.
BP&O’s feature by Emily Gosling explores NB Studio’s rebrand for New York’s Vineyard Theatre, marking its 40th anniversary. The identity replaces a static logo with a variable system using over 25 typefaces from New York-based designers and foundries, reflecting the theatre’s community-driven and fearless ethos. The design balances flexibility and consistency through a black master logo, adaptable grids, and the custom variable typeface HEX Franklin.