Brand Identity for Barq Super App
BOND frames Barq’s identity around payments opening possibilities beyond the transaction.
BOND developed the strategy, narrative, naming exploration and identity for Barq, a Saudi super app connecting financial interactions, services, merchants and customers. The flexible brand system was created to support the platform's growth across digital products, partnerships and experiences.
Insights
- BOND begins with a strategic reframing: payments are presented as a way to unlock possibilities beyond transactions, and the brief spans strategy, narrative, naming exploration and identity.
- The studio says it designed the identity system to travel across digital products, services, partnerships and experiences while keeping a consistent point of view.
- Speed, empowerment and possibility are the three themes BOND says guided the brand, addressing its stated goal of standing apart in a fintech category with convergent visual conventions.
- BOND credits Bcolor Studio for the illustrations, extending the identity beyond app imagery.
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