Bond created a destination brand for Saaristo, uniting more than 40,000 islands in western Finland under one recognizable identity. Built around the idea “Shaped by Saaristo,” the system uses the real outlines of eight islands to form a distinctive wordmark and support sustainable tourism.
Helsinki-based studio Bond created a destination identity for Saaristo, Finland’s vast archipelago, drawing inspiration from the region’s geography. The wordmark is composed of real island shapes, forming a topographical alphabet that reflects the landscape’s authenticity. The project extends beyond visual identity to include strategy, spatial, motion, and sonic elements promoting sustainable tourism.
BOND’s Helsinki studio created a brand identity for Saaristo, Finland’s vast archipelago, by transforming real island shapes into a living typeface. The project combines handcrafted typography, photography, and film to authentically capture the region’s wild-hearted spirit. The identity draws from maritime charts and local heritage, resulting in a playful yet grounded visual system.