Tátil Design is a global creativity, design and branding consultancy with Brazilian DNA, using multidisciplinary design as a living tool across craft, technology, strategy and graphic refinement. The studio builds brands and designs their full journeys, from conceptual foundations to every expression, creating original, sensory and bold experiences intended to foster long-term relationships. Its specializations include brand strategy, brand identity, packaging and experiential design. Tátil’s clients include Coca-Cola, Burger King and Natura, alongside Danone Global, Carrefour Global and the Rio 2016 Olympic Games. The consultancy has received more than 200 awards in global competitions, including BDA Brasil Design Award, Prêmios Lusófonos, ABRE and El Ojo de Iberoamérica.
The Brand Identity interviews Vinicius Theodoro, founder of Studio Tempo, about building an inclusive and culturally resonant design practice in São Paulo. The conversation explores the studio’s Afrocentric approach, modular team structure, and projects such as the AMA children’s shampoo identity and the creation of Sohi, its 3D and motion division. Theodoro discusses how diversity, collaboration, and cultural sensitivity shape the studio’s creative process and future ambitions.