Brand Identity for Tigre and Grupo Tigre
Tigre had outgrown pipes and fittings. Its rebrand gives the group and its products different jobs.
Tátil developed a full brand identity for Grupo Tigre and the Tigre brand. The work included brand strategy, purpose definition, visual and verbal identity, proprietary typography, and a design language.
Insights
- Grupo Tigre becomes the corporate voice, while Tigre remains the name for the company’s businesses and products.
- Water provides a common source for shapes, movement, color, illustration and a bespoke type family, according to Tátil.
- Mundo do Marketing reports a two-year process including research in Brazil, Latin America and the United States.
- The rollout covers digital channels, packaging, institutional communication and training; the design challenge extends beyond replacing a logo.
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