Architecture, visual identity and customer-journey design for Potager City, Carrefour’s urban retail concept. W Conran Design brought the brand and physical store experience together to introduce the format to city shoppers through a consistent spatial and graphic language.
El Frutero is a fresh fruit juice created to sit alongside produce in Carrefour's refrigerated greengrocer section. The packaging uses a restrained graphic system based on stencil lettering traditionally used to mark greengrocer boxes, emphasizing the fruit's freshness and natural qualities.