The Dieline article covers Beardwood&Co’s collaboration with Danone on the redesign of Oikos yogurt. The project aimed to challenge category conventions and redefine what a wholesome brand could look like, emphasizing boldness and creativity. The feature highlights the partnership’s innovative process and lessons learned during the pandemic-era launch.
Written by Simon Newbegin of Marks, this Dieline article explores how design can bridge the gap between recycling policies and real-world consumer behavior. It argues that design thinking and packaging innovation play a crucial role in improving recycling rates beyond legislation alone.
