Durham created BEAUTYNEXUS, a unifying identity and digitally immersive traveling experience for P&G’s annual Personal Care Roadshow. The wellness-inspired system uses a monochrome palette, subtle gradients, sensory imagery, and a modular pixel-to-card visual language to connect P&G’s diverse beauty portfolio.
Durham created the brand identity and campaign for P&G Magic Moments, built around the theme "Experience the Extraordinary." The work extended across copywriting, collateral, experiential elements, merchandise, video, and 3D visualization.
AKQA created Beautysphere, an immersive digital frontier for P&G that moves beyond traditional beauty experiences. The project explores a new space for engaging with beauty through an immersive platform.
The article highlights how Loughborough University's BA (Hons) Graphic Design programme has produced numerous industry leaders across design, illustration, and creative direction. It profiles successful alumni such as Rory Cowan, Luke Pearson, Rachel Wells, and Caroline Paris, showcasing the course’s emphasis on practical skills, creative exploration, and industry connections. The piece positions Loughborough as a top destination for aspiring designers seeking a strong foundation and career success.
Written by Simon Newbegin of Marks, this Dieline article explores how design can bridge the gap between recycling policies and real-world consumer behavior. It argues that design thinking and packaging innovation play a crucial role in improving recycling rates beyond legislation alone.