Creative Director
We needed to spark people into action and give audiences a sense of what this project was about when approaching the brand for the first time.
We wanted to create something that captured the spirit of a people-powered movement and stickers conveyed that energy.
The icon stickers provide an everyday toolkit for project leaders to communicate creatively across their channels.
It’s incredibly clear and powerful in bold upper case... it brings a flavour of activist poster design with it.
We needed to show affiliation with the Greenpeace master brand, as this project leverages that strong brand equity and trust that Greenpeace has built over several decades.
The article highlights how Loughborough University's BA (Hons) Graphic Design programme has produced numerous industry leaders across design, illustration, and creative direction. It profiles successful alumni such as Rory Cowan, Luke Pearson, Rachel Wells, and Caroline Paris, showcasing the course’s emphasis on practical skills, creative exploration, and industry connections. The piece positions Loughborough as a top destination for aspiring designers seeking a strong foundation and career success.
London-based studio Human After All created the brand identity for Common Power, a Greenpeace initiative promoting renewable energy and community empowerment. The identity uses everyday energy iconography, bold typography, and electric green hues to convey activism and accessibility. Executive Creative Director Paul Willoughby emphasizes the design’s flexibility and alignment with Greenpeace’s established brand trust.