Packaging Redesign For Boddingtons Beer

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• JKR Refreshes Bar Keepers Friend With Sleeker, Modern Packaging

  · Apr 9, 2026

  Design agency JKR refreshed the packaging for Bar Keeper’s Friend, a 144-year-old cleaning brand, to modernize its look while preserving its heritage. The redesign keeps the iconic gold metallic can but introduces smoother typography, a sparkle-inspired apostrophe, and before-and-after illustrations to elevate the brand’s everyday appeal. The update repositions the product from a tough-job cleaner to a premium household staple.

  JKRBar Keeper’s Friendpackaging