Uber Design Cases
Designers behind the work
Designers and creative leads credited on Uber projects in press coverage.
Designers and creative leads credited on Uber projects in press coverage.
Creative Boom reports that Lisa Smith has been appointed as the new President of D&AD for 2025/2026. Based in New York, Smith brings extensive experience from her roles at Uncommon Creative Studio and Jones Knowles Ritchie, where she led major global rebrands. Her presidency signals D&AD’s focus on international growth, inclusivity, and adapting to technological and cultural shifts in the creative industry.
D&AD has introduced a new handcrafted Pencil award, designed by Grey Brazil, to honour sponsors of its Shift programme for self-taught creatives. The rough, hand-carved design symbolises individuality and imperfection, reflecting the unconventional journeys of participants. The first awards were presented in São Paulo to Uber, Natura, and Surf, recognising their active support of emerging talent.
The Brand Identity interviews designer Ricci Williams, former art director for Rankin, about launching Studio Noteform — a modular template system offering flexible, narrative-driven design tools. Williams discusses his experience across fashion, film, and editorial design, and how his new venture bridges structure and creativity through adaptable frameworks built in Figma and Notion.
The article by The Brand Identity, written by Poppy Thaxter, showcases nine design projects that exemplify the power of print finishing techniques such as embossing, debossing, and foil stamping. It highlights how studios like Studio Sly, Hugmun, and DutchScot use tactile materials and craftsmanship to elevate packaging and identity design. The feature celebrates the artistry and technical precision of print production in contemporary branding.
Creative Boom announces the launch of Season 9 of its podcast, celebrating one million downloads since its 2020 debut. The new season features leading creative figures such as Michael Johnson, Emma Barratt, and Kiser Barnes, alongside sponsorship from the School of Communication Arts. The article highlights the podcast’s evolution, new guests, and the refreshed bonus segment 'The Spark'.
The Brand Identity’s interview with Frontify explores how the brand management platform is redefining traditional brand guidelines through dynamic, interconnected tools. Senior Creative Director Hugo Timm and Product Marketing Manager Lorenzo Orazi discuss the evolution from static PDFs to flexible digital ecosystems, highlighting Frontify’s focus on adaptability, collaboration, and AI integration. The piece positions Frontify as a leader in supporting fluid, scalable brand management for global companies like Uber and Nestlé.
Creative Boom’s article 'The UX Crisis' explores findings from the Digital Experience Index by Bernadette and Watermelon, revealing that one in three digital experiences fail users. Through insights from leading designers, it examines common UX pitfalls such as neglecting accessibility, prioritising aesthetics over usability, and insufficient user research. The piece highlights brands like Monzo and Bloom & Wild as examples of effective, human-centric digital design.
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
