Studio Koseda developed the visual identity for the Royal College of Art’s 2025 graduate show, celebrating the creativity and innovation of its students. The design reimagines the royal crest as a dynamic, deconstructed emblem that shifts across motion, print, and spatial applications, uniting the diverse disciplines of the institution.
Studio Koseda developed the visual identity for the Royal College of Art’s MA Architecture Work-in-Progress Show 2024. The concept transformed the exhibition space into a branded construction site using industrial repeat patterns across windows and walls, reflecting the process-driven nature of architectural work. The design invited visitors to experience the creative evolution of emerging architects in an immersive environment.
Studio Koseda developed the RCA2023 visual identity for the Royal College of Art, reimagining the royal crest through a deconstructed and material-driven approach. The design spanned motion graphics, print, and environmental applications, incorporating chromakey green and blue to symbolize creative potential and digital openness. Student participation and sound design elements further enriched the identity, reflecting the institution’s spirit of inquiry and innovation.
Accept & Proceed collaborated with Dr. Adrian Lahoud, the Royal College of Art, and Made by ON to create Second Sea — an interactive platform visualizing the financial impact of rising sea levels on global coastal cities. The project transformed complex climate data into a compelling digital experience that empowered users to send ‘bills’ for climate damages to high-emitting nations during COP27, sparking global engagement and activism.
Creative Boom’s article by Tom May offers an in-depth guide to applying for postgraduate study at the Royal College of Art. Featuring insights from alumni and an admissions tutor, it outlines how to prepare a strong portfolio, personal statement, and video submission. The piece emphasizes authenticity, research, and clarity in presenting creative work.
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
Studio Koseda, led by RCA alumnus Sebastian Koseda, designed the 2023 Royal College of Art degree show identity as a conceptual reimagining of the institution’s royal crest. The project uses 3D-rendered materials, animated flags, and a customised Helvetica typeface to balance heritage with progressiveness. The identity also establishes a flexible system and guidelines for future RCA shows.