Accept & Proceed

Creative Boom · Jul 1, 2026 · Interview

Creative Boom’s interview with David Johnston, founder of Accept & Proceed, explores his new philosophical framework 'Signalism', which challenges creatives to question the ethical and societal impact of their work. Johnston argues that design shapes reality and urges designers to ask 'Should we do it at all?' before starting any project. The piece delves into the origins, implications, and educational applications of Signalism across both classrooms and boardrooms.

Creative Boom · May 13, 2026

Creative Boom reports on the return of Birmingham Design Festival 2026, themed 'Change'. Co-founders Luke Tonge and Dan Alcorn discuss the festival’s evolution, its inclusive approach with thousands of free tickets, and its diverse lineup of over 60 speakers across graphic, digital, and analogue strands. The event highlights Birmingham’s creative community and its commitment to accessibility and collaboration.

Creative Boom · May 5, 2026

Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.

Creative Boom · Nov 4, 2025

Creative Boom features 'Alphabetical Playground', a new 698-page book by Nigel Cottier, design director at Accept & Proceed. The book challenges conventional views of the alphabet, exploring typography as a living system open to experimentation and conceptual play. Through interviews and reflections, Cottier discusses pushing type beyond legibility and balancing chaos with control in design.

The Brand Identity · Jul 25, 2025 · Interview

The Brand Identity interviews DixonBaxi Senior Designer Agata Walas-Popiel about her journey from fashion model to designer, her role at DixonBaxi, and her efforts to champion Polish design through the relaunched Polish Design Scene platform. She discusses mentorship, studio culture, and bridging Polish and global creative communities. The conversation highlights her passion for collaboration, education, and cultural exchange within design.

The Brand Identity · Sep 18, 2024

This curated roundup highlights seven brand identity projects in which copywriting and tone of voice are central to the work. It cites Ragged Edge's warm, sincere language for IVF-insurance brand Gaia and Anak's tongue-in-cheek sustainability messaging for Bettr, alongside work by Marlon Tate, UnitedUs, Accept & Proceed, Ashley Simonetto, and A Practice for Everyday Life.

The Brand Identity · Sep 9, 2022 · Interview

The Brand Identity interviews Alison Haigh, Design Director at Accept & Proceed, about her career journey, leadership approach, and creative growth. She discusses her experiences at the London-based studio, her initiative The Middle School, and her evolving creative interests such as weaving and pattern design. The conversation reflects on the changing culture of the design industry and the importance of honesty and experimentation.

The Brand Identity · Jan 26, 2022 · Interview

The Brand Identity interviews London-based designer Nigel Cottier about his project 'Letterform Variations,' a grid-based exploration of letterform construction that produced 19,840 unique characters. Developed alongside his work at Accept & Proceed and published by Slanted Publishers, the project culminated in a 692-page book showcasing the system’s creative potential. Cottier discusses his process, influences, and the interplay between experimentation and commercial design.

The Brand Identity · Feb 4, 2021

Made Thought collaborated with FutureCorp to evolve the brand identity and digital presence of AUFI, a London-based creative matchmaking company. The project balanced business confidence with charismatic warmth through a typographic pairing of Helvetica and Suisse Works, complemented by fluorescent color accents. The result is a refined, confident, and forward-looking identity that reflects AUFI’s collaborative ethos.

The Brand Identity · Aug 11, 2020

Accept & Proceed collaborated with poet Tom Sharp to create a poetic and typographically rich identity for data rights agency AWO. Drawing inspiration from Richard Brautigan’s poem and typewriter art, the identity balances authority and expressiveness through the use of Baskerville and Univers. The design reflects AWO’s mission to defend human rights in the digital age while maintaining legibility and privacy-conscious font choices.

The Brand Identity · Mar 30, 2020 · Interview

The Brand Identity interviews Benjamin Lee, senior designer at London studio Accept & Proceed, about his design philosophy, inspirations from pre-internet design eras, and his approach to meaningful, purpose-driven work. Lee discusses his career path, influences, and views on creativity, collaboration, and critical reflection in design.

The Brand Identity · Feb 18, 2018

London-based Accept & Proceed designed a new visual identity for Hansine, a contemporary womenswear label inspired by luxury travel. The logo modernises stencilled monograms found on vintage suitcases, while the wider visual language references iconic travel and fashion imagery from the 1960s and 1970s.

The Brand Identity · Nov 30, 2017

The Brand Identity features Accept & Proceed’s branding for Today, an independent London-based co-working space for creatives. The identity reflects optimism and change, with a colour system that shifts daily to ensure no two days look the same.

The Brand Identity · Nov 15, 2017

Accept & Proceed developed the print and digital campaign for the 2017–18 Beazley Designs of the Year exhibition at London’s Design Museum. The concept, themed around 'designing a better tomorrow,' uses a kaleidoscope filter as a metaphor for exploration and discovery in design. The campaign highlights the role of designers as problem solvers addressing global challenges.