Accept & Proceed

The Brand Identity · Jul 25, 2025 · Interview

The Brand Identity interviews DixonBaxi Senior Designer Agata Walas-Popiel about her journey from fashion model to designer, her role at DixonBaxi, and her efforts to champion Polish design through the relaunched Polish Design Scene platform. She discusses mentorship, studio culture, and bridging Polish and global creative communities. The conversation highlights her passion for collaboration, education, and cultural exchange within design.

The Brand Identity · Sep 9, 2022 · Interview

The Brand Identity interviews Alison Haigh, Design Director at Accept & Proceed, about her career journey, leadership approach, and creative growth. She discusses her experiences at the London-based studio, her initiative The Middle School, and her evolving creative interests such as weaving and pattern design. The conversation reflects on the changing culture of the design industry and the importance of honesty and experimentation.

The Brand Identity · Jan 26, 2022 · Interview

The Brand Identity interviews London-based designer Nigel Cottier about his project 'Letterform Variations,' a grid-based exploration of letterform construction that produced 19,840 unique characters. Developed alongside his work at Accept & Proceed and published by Slanted Publishers, the project culminated in a 692-page book showcasing the system’s creative potential. Cottier discusses his process, influences, and the interplay between experimentation and commercial design.

The Brand Identity · Feb 4, 2021

Made Thought collaborated with FutureCorp to evolve the brand identity and digital presence of AUFI, a London-based creative matchmaking company. The project balanced business confidence with charismatic warmth through a typographic pairing of Helvetica and Suisse Works, complemented by fluorescent color accents. The result is a refined, confident, and forward-looking identity that reflects AUFI’s collaborative ethos.

The Brand Identity · Aug 11, 2020

Accept & Proceed collaborated with poet Tom Sharp to create a poetic and typographically rich identity for data rights agency AWO. Drawing inspiration from Richard Brautigan’s poem and typewriter art, the identity balances authority and expressiveness through the use of Baskerville and Univers. The design reflects AWO’s mission to defend human rights in the digital age while maintaining legibility and privacy-conscious font choices.

The Brand Identity · Mar 30, 2020 · Interview

The Brand Identity interviews Benjamin Lee, senior designer at London studio Accept & Proceed, about his design philosophy, inspirations from pre-internet design eras, and his approach to meaningful, purpose-driven work. Lee discusses his career path, influences, and views on creativity, collaboration, and critical reflection in design.

The Brand Identity · Nov 30, 2017

The Brand Identity features Accept & Proceed’s branding for Today, an independent London-based co-working space for creatives. The identity reflects optimism and change, with a colour system that shifts daily to ensure no two days look the same.

The Brand Identity · Nov 15, 2017

Accept & Proceed developed the print and digital campaign for the 2017–18 Beazley Designs of the Year exhibition at London’s Design Museum. The concept, themed around 'designing a better tomorrow,' uses a kaleidoscope filter as a metaphor for exploration and discovery in design. The campaign highlights the role of designers as problem solvers addressing global challenges.