Creative Boom’s article by Tom May offers an in-depth guide to applying for postgraduate study at the Royal College of Art. Featuring insights from alumni and an admissions tutor, it outlines how to prepare a strong portfolio, personal statement, and video submission. The piece emphasizes authenticity, research, and clarity in presenting creative work.
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
Studio KosedaSnøhetta DesignJKRRoyal College of ArtMozillabranding
