GT America — 10 cases

The Brand Identity · Mar 7, 2025

The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.

The Brand Identity · Feb 17, 2025

The Brand Identity features Justified Studio’s rebrand for The Earthshot Prize, a global environmental award founded by Prince William. The new identity centers on a dynamic globe motif and motion system symbolizing collective action, paired with GT America typography for clarity and flexibility. The design balances prestige and accessibility, ensuring the Prize’s mission and winners remain the focus.

Creative Boom · Nov 7, 2024

Creative Boom profiles Toronto-based studio Vanderbrand, founded by Julie Vander Herberg, known for its strategic, place-rooted brand identities across real estate, hospitality, and cultural sectors. The article explores the studio’s collaborative ethos, research-driven process, and typographic sophistication through projects like Burnaby Lake, Niagara Benchlands, and Together Design Lab. Vander Herberg shares insights on leadership, adaptability, and building meaningful creative practices.

The Brand Identity · Mar 5, 2024

New York brand studio Kingsland rebranded New York Distilling Co.'s rye whiskey line as Jaywalk, creating a new name and visual identity intended to support national and global expansion. The packaging-led identity rejects conventional Old West whiskey imagery in favor of minimal, bold typography informed by New York City street signage, ghost signs, subway tokens, and prohibition-era posters.