Big Cartel

Design work for Big Cartel, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Apr 2025

Brand Identity 1

Design cases by studio

How & How (1)

Brand Strategy and Website Redesign for Big Cartel
How&How partnered with Big Cartel, an e-commerce platform for independent artists, to reposition and rebrand the business. The project included developing a new brand strategy, tone of voice, visual identity, and a redesigned marketing website that reflects the company’s creative community focus.
Website, Voice, Marketing, Concept

Designers behind the work

Designers and creative leads credited on Big Cartel projects in press coverage.

Cat Howat How&How28

Kevin Höggerat Kevin Högger6

Eilidh Reidat How&How2

Louis Garellaat Studio Garella2

News & interviews

How&How has rebranded Big Cartel with a bold, tactile identity that celebrates the platform’s indie roots and creative community. The new design, led by creative director Chris Clayton, uses hand-rendered textures, expressive typography, and a variable logomark to embody the brand’s 'Goodbye Caution' ethos. Collaborating with type foundries Extraset and Dinamo, the studio crafted a distinctive, personality-driven system that repositions Big Cartel as a launchpad for modern entrepreneurs.

The Edit Highlights Five Projects Including How&How's Big Cartel Redesign

The Brand Identity · Jun 4, 2025

The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five new design projects from studios including How&How, Opal, Shore Creative, and BAS ID. Featured work ranges from Big Cartel’s bold rebrand to a refined book design for Arhaus, a French restaurant identity by Shore Creative, a vivid art publication by Victor Verhelst, and a geometric identity for Stockholm’s Marievik district. The article highlights diverse aesthetics from maximalist to minimalist, showcasing global design talent.

How&HowOpalShore CreativeBig CartelArhausbranding

How&How Crafts New, Bold Identity for Big Cartel

Creative Boom · May 8, 2025

How&How has rebranded e-commerce platform Big Cartel with a scrappy, sketch-inspired identity that celebrates creative entrepreneurs. The new look features rough illustrations, risograph textures, and a custom wordmark developed with Extraset. The rebrand positions Big Cartel as a champion of individuality and indie creativity in the online marketplace.

How&How Extraset Big Cartelbranding

Cat How