BP&O features Bedow’s new branding for Swedish frozen smoothie brand Bimmi. The identity blends analogue craft and poetic storytelling, using typewriter typography and paper-cut illustrations to express both natural authenticity and innovation. The result positions Bimmi as a fresh, artisanal alternative in the wellness and frozen snack market.
Hong Kong-based studio Oddity created a pragmatic and accessible brand identity for IMMI, a menstrual tracking watch designed for low-income communities. The identity uses a monochrome palette, cost-efficient materials, and a custom wordmark inspired by the human body’s form. Supporting typography includes GT America by Grilli Type, resulting in a functional and approachable visual system.
