The Phoney Club
The Phoney Club is an independent creative studio in Rotterdam, working across branding, strategy and visual communication. Founded by Sanne de Wild and Anne Lint, the practice combines strategic thinking with expressive design, illustration and language. Its capabilities include positioning, naming, tone of voice, art direction, identity, packaging, websites, motion and photography. The Phoney Edit extends its work into AI-assisted imagery and campaigns. Projects range from beauty and personal care to interiors, hospitality and culture, with work for The Coucou Club, FEST Amsterdam, voordekunst, Roffa Mon Amour and Ajen. The team builds adaptable brand systems that carry a distinct personality across print, digital and physical touchpoints.
Works with Basis Grotesque (2), Boogy, Gill Kayo, Roffa Mon Amour typeface, PP Neue Montreal, PP Supply Mono
Their own site is set in Inter, Open Sans, PP Neue Montreal, Times Now
Cases
- Ajen
- Brand Identity and Naming for Ajen Botanical Care
- Amvest
- Brand Identity and Campaigns for De Zalmhaven Residential Towers
- Bartine Bakery
- Visual identity for Bartine Bakery
News & interviews
Clients
Tech Stack
Technologies detected on The Phoney Club's website.
