The Phoney Club developed a national campaign for Voordekunst that shifts focus from the artist to the donor, celebrating those who make art possible. Through a poetic visual narrative featuring mechanical figures symbolizing makers and supporters, the campaign highlights the collaborative nature of artistic creation.
The Phoney Club developed a refreshed identity and digital presence for Voordekunst, a nationwide crowdfunding platform for art and culture. The new system unites its multiple branches under one cohesive brand, balancing structure with creative freedom through a flexible design system and modular web components.
KesselsKramer collaborated with Voordekunst, a Dutch crowdfunding platform for the arts, to create a campaign that highlights the importance of supporting creative projects. The work aimed to make art funding more accessible and engaging to a wider audience through a distinctive and human-centered approach.