- "Five Serif Typefaces Redefining Brand Identities"
The Brand Identity · Apr 10, 2025
The article by Poppy Thaxter highlights five serif typefaces—Domaine, GT Alpina, Panama, ABC Gaisyr, and ABC Arizona—that have made a strong impression across recent brand identity projects. It showcases how various studios have applied these fonts in branding for clients across art, hospitality, technology, and culture sectors. The piece emphasizes the expressive and enduring qualities of serif typography in contemporary design.
- "Oddity Creates Dynamic, Calligraphic Branding for LURE"
The Brand Identity · Dec 4, 2024
The Brand Identity’s 'The Edit' highlights five recent design projects, including Oddity’s calligraphic identity for Dubai’s LURE, Order’s earthy exhibition design for American Landscapes, Sonia Castillo Studio’s minimalist branding for Binôme Atelier, Super Studio’s artisanal identity for Rose Village Bakery, and Estúdio Gole’s lifestyle campaign for B.O.B. Each project showcases distinctive approaches to typography, materiality, and storytelling across industries from real estate to personal care.
- Branding for Thick Pickle by Studyhall
BP&O · Apr 9, 2024
BP&O’s Thomas Barnett reviews Studyhall’s self-initiated conceptual brand ‘Thick Pickle’, a humorous and maximalist identity project that blurs the line between satire and viable product. The article critiques its trend-driven nature and questions the seriousness of its intent while praising its visual exuberance and experimental design approach.
StudyhallBP&OOddity StudioThick Picklebranding
- Heavenly scents: 7 evocative identities and packaging design projects for candles and fragrances
The Brand Identity · Dec 15, 2023
The Brand Identity’s article, written by Poppy Thaxter, curates seven standout branding and packaging projects for candle and fragrance brands. It highlights how design can visually express scent and atmosphere, featuring studios such as Oddity, Peach Blossom, Fook, Regular Practice, Stefan Jandl, With Projects, and Zak Group. The roundup showcases diverse materials, colors, and typographic styles used to evoke sensory experiences.
- Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good
The Brand Identity · Sep 22, 2023
The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.
- Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits
The Brand Identity · Aug 28, 2023
The Brand Identity features Hong Kong-based studio Oddity’s vibrant brand identity for Korean skincare brand ZVYK. Led by Creative Director and Founder Alice Mourou, the project embraces colour, geometry, and expressive typography to reflect the rhythm of good habits. The identity includes a 17-colour palette, custom typographic treatments, and unretouched photography celebrating individuality.
- New Branding for ZVYK by .Oddity Studio
BP&O · Aug 8, 2023
BP&O features .Oddity Studio’s branding for Korean skincare startup ZVYK, a Gen Z–targeted brand celebrating individuality and confidence. The identity uses repetition, mirrored shapes, and distorted typography to convey self-expression, supported by reflective packaging and playful motion graphics. The project spans brand concept, packaging, and e-commerce design, aligning with ZVYK’s mission to simplify skincare and promote self-confidence.
.Oddity StudioZVYKbranding
- Oddity’s collection of fragrances exemplifies the studio’s dedication to storytelling and artistry
The Brand Identity · Mar 9, 2023
The Brand Identity features Hong Kong-based studio Oddity’s creation of Oddity Fragrance, a perfume brand built around storytelling and sensory design. Led by founder and creative director Alice Mourou, the project combines tactile materials, expressive typography, and conceptual packaging inspired by the scents’ narratives. Collaborating with perfumers Mark Buxton and David Chieze, Oddity crafted a poetic, immersive identity that bridges visual and olfactory experiences.
- New Brand Identity for .Oddity Frangrance by .Oddity Studio
BP&O · Feb 28, 2023
BP&O’s feature on .Oddity Studio’s self-initiated project, .Oddity Fragrance, explores how the Hong Kong-based collective merges design and scent to create a multi-sensory brand experience. The project, developed with perfumer Mark Buxton, emphasizes craftsmanship, conceptual storytelling, and the intersection of art and design. The article positions the work as an experimental, poetic, and tactile exploration of inspiration and sensory perception.
.Oddity StudioSagmeister Inc.&Walsh.Oddity Fragrancebranding
- Oddity’s Alice Mourou on starting the Hong Kong-based studio and her continuous learning process
The Brand Identity · Jul 26, 2022 · Interview
The interview with Oddity founder and creative director Alice Mourou explores the Hong Kong-based studio’s origins, philosophy, and creative process. Mourou discusses Oddity’s evolution from a solo practice into a small, multidisciplinary team known for story-driven, tactile design work that bridges digital and physical media. The conversation also highlights their experimental approach, notable projects like Manulife’s rebrand, and the launch of their own perfume line, Oddity Fragrance.
- Oddity’s systematic identity for The Old Man connects cocktails with Ernest Hemingway’s writing
The Brand Identity · Apr 5, 2022
Hong Kong-based studio Oddity created a refreshed identity for The Old Man, a celebrated cocktail bar inspired by Ernest Hemingway. The design draws on themes of ageing and literary storytelling, featuring a variable logomark shaped by the bar’s counter and a typewriter-inspired typographic system. The project merges analogue imperfection with digital precision to celebrate the bar’s heritage and atmosphere.
- Oddity’s pragmatic identity for IMMI matches the menstrual tracking watch’s accessible approach
The Brand Identity · Feb 23, 2022
Hong Kong-based studio Oddity created a pragmatic and accessible brand identity for IMMI, a menstrual tracking watch designed for low-income communities. The identity uses a monochrome palette, cost-efficient materials, and a custom wordmark inspired by the human body’s form. Supporting typography includes GT America by Grilli Type, resulting in a functional and approachable visual system.
- Oddity develops a system of bespoke ampersands for Sheraton’s hotel lobby café &More
The Brand Identity · Jul 10, 2020
Hong Kong-based studio Oddity created the name and brand identity for Sheraton’s new lobby café &More. The identity centers on a system of bespoke ampersands that adapt to different hotel locations while maintaining consistency with Sheraton’s brand guidelines. The design uses a customised DM Sans typeface to contrast with the expressive ampersand forms.
- Oddity’s identity for The Drawing Room and St. Regis Bar changes with the position of the sun
The Brand Identity · Apr 3, 2020
Hong Kong-based studio Oddity created a dynamic identity system for The Drawing Room and St. Regis Bar within the St. Regis Hotel, inspired by the changing light throughout the day. The design uses colour variations, radiant line patterns, and typographic contrasts to reflect the venues’ transformation from morning to night. The result unifies menus, packaging, and printed materials through a cohesive, sun-inspired visual language.
https://odditystudio.com/
New York, United States
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