The Brand Identity features Hong Kong-based studio Oddity’s vibrant brand identity for Korean skincare brand ZVYK. Led by Creative Director and Founder Alice Mourou, the project embraces colour, geometry, and expressive typography to reflect the rhythm of good habits. The identity includes a 17-colour palette, custom typographic treatments, and unretouched photography celebrating individuality.
BP&O features .Oddity Studio’s branding for Korean skincare startup ZVYK, a Gen Z–targeted brand celebrating individuality and confidence. The identity uses repetition, mirrored shapes, and distorted typography to convey self-expression, supported by reflective packaging and playful motion graphics. The project spans brand concept, packaging, and e-commerce design, aligning with ZVYK’s mission to simplify skincare and promote self-confidence.
