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Greed — 2 cases
Cases set in Greed, as credited by the studios in their own writeups.
Greed in the news
- Praktika designs Idle Hour’s matcha as the antithesis of rush hour
The Brand Identity · Apr 21, 2026
Praktika created the brand identity and packaging for Idle Hour, a London-based matcha brand positioned as the antithesis of rush hour. The design emphasizes restraint, material sensitivity, and minimalism, using nude metal tins, subtle color accents, and hand-drawn typography to reflect Japanese craftsmanship values without imitation. The project includes logo, packaging, and art direction, resulting in a calm, confident visual system.
- Koto Amplifies Fluz App Identity with Maximalist Design Approach
The Brand Identity · Mar 21, 2025
Koto New York developed a maximalist brand identity for the collaborative earning app Fluz, centered around the concept of 'Life On Max.' The project features vibrant illustrations, a candy-colored gradient palette, and a restrained typographic system designed to complement the expressive visuals. Executive Creative Director Arthur Foliard highlights the close collaboration with Fluz’s team as key to the rebrand’s success.
- Brilliant Planet’s identity by Wildish & Co. dispels the tired tropes of sustainability branding
The Brand Identity · Sep 18, 2023
Wildish & Co. created a dynamic new identity for climate tech company Brilliant Planet, aiming to redefine sustainability branding by avoiding clichéd greenwashing tropes. The identity features an animated logo inspired by algae processes, editorial typography using Greed and Tobias, and a color palette drawn from the Moroccan desert and sea. On-site photography and a modular design system reflect the brand’s scientific and natural duality.