← Back to Fonts
Greed — 2 cases
Set for Fluz, Oddity Fragrance
Cases set in Greed, as credited by the studios in their own writeups.
Set for Fluz, Oddity Fragrance
Cases set in Greed, as credited by the studios in their own writeups.
Praktika created the brand identity and packaging for Idle Hour, a London-based matcha brand positioned as the antithesis of rush hour. The design emphasizes restraint, material sensitivity, and minimalism, using nude metal tins, subtle color accents, and hand-drawn typography to reflect Japanese craftsmanship values without imitation. The project includes logo, packaging, and art direction, resulting in a calm, confident visual system.
Koto New York developed a maximalist brand identity for the collaborative earning app Fluz, centered around the concept of 'Life On Max.' The project features vibrant illustrations, a candy-colored gradient palette, and a restrained typographic system designed to complement the expressive visuals. Executive Creative Director Arthur Foliard highlights the close collaboration with Fluz’s team as key to the rebrand’s success.
Wildish & Co. created a dynamic new identity for climate tech company Brilliant Planet, aiming to redefine sustainability branding by avoiding clichéd greenwashing tropes. The identity features an animated logo inspired by algae processes, editorial typography using Greed and Tobias, and a color palette drawn from the Moroccan desert and sea. On-site photography and a modular design system reflect the brand’s scientific and natural duality.
The Brand Identity features Hong Kong-based studio Oddity’s creation of Oddity Fragrance, a perfume brand built around storytelling and sensory design. Led by founder and creative director Alice Mourou, the project combines tactile materials, expressive typography, and conceptual packaging inspired by the scents’ narratives. Collaborating with perfumers Mark Buxton and David Chieze, Oddity crafted a poetic, immersive identity that bridges visual and olfactory experiences.