A workhorse serif that delights in playing with the very meaning of that concept — classic proportions with wilful details. View at Grilli Type →
Used by Oddity (3), Stink, Extraset, Fiasco, Mucho, Base Design
Set for The Old Man (3), Antara 128, Divine Farmer, Extraset Type Foundry, Gather Round, Wealthfront
Cases set in GT Alpina, as credited by the studios in their own writeups.
Guadalajara-based Estudio Cariño created a colourful brand identity and packaging system for Mexican dressing brand Maldita Envidia. The work reframes envy as a positive appetite for flavour, using expressive typography, vibrant shelf-facing colours and illustrated flavour characters to make every label function like a mini-poster.
Onmi Design created the brand identity for Brisca, a Spanish olive oil brand inspired by the traditional card game of the same name. The Murcia-based studio developed a culturally rich yet contemporary visual system that avoids clichés, combining expressive illustration, warm photography, and a refined typographic pairing. The result celebrates Mediterranean life and Spanish authenticity through a modern, editorial aesthetic.
The article by Poppy Thaxter highlights five serif typefaces—Domaine, GT Alpina, Panama, ABC Gaisyr, and ABC Arizona—that have made a strong impression across recent brand identity projects. It showcases how various studios have applied these fonts in branding for clients across art, hospitality, technology, and culture sectors. The piece emphasizes the expressive and enduring qualities of serif typography in contemporary design.
Athletics designed a new identity for GOCA, a New York gallery dedicated to emerging Asian artists. The system draws inspiration from Japanese Katakana script and uses generative, algorithmic patterns to create an evolving visual language. The identity combines Kobe, GT Alpina, and ES Klarheit typefaces with a neutral, elegant palette and motion elements to reflect the gallery’s dynamic and inclusive mission.