A workhorse serif that delights in playing with the very meaning of that concept — classic proportions with wilful details. View at Grilli Type →
Used by Oddity (3), Estudio Cariño, Stink, Extraset, Fiasco, Mucho
Set for The Old Man (3), Antara 128, Divine Farmer, Extraset Type Foundry, Gather Round, Maldita Envidia, Wealthfront
Find design references using GT Alpina. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.
DIOME has refined its supplement packaging system under the direction of Victoire Colliou, introducing a richer brown palette and a more structured, minimalist design. The update unifies the brand’s two products, Rested and Grounded, through consistent typography and restrained visual language. The redesign reflects DIOME’s science-led yet lifestyle-conscious positioning, evolving from its earlier collaboration with ACNE Art Department.
Guadalajara-based Estudio Cariño created a colourful brand identity and packaging system for Mexican dressing brand Maldita Envidia. The work reframes envy as a positive appetite for flavour, using expressive typography, vibrant shelf-facing colours and illustrated flavour characters to make every label function like a mini-poster.
Onmi Design created the brand identity for Brisca, a Spanish olive oil brand inspired by the traditional card game of the same name. The Murcia-based studio developed a culturally rich yet contemporary visual system that avoids clichés, combining expressive illustration, warm photography, and a refined typographic pairing. The result celebrates Mediterranean life and Spanish authenticity through a modern, editorial aesthetic.
The article by Poppy Thaxter highlights five serif typefaces—Domaine, GT Alpina, Panama, ABC Gaisyr, and ABC Arizona—that have made a strong impression across recent brand identity projects. It showcases how various studios have applied these fonts in branding for clients across art, hospitality, technology, and culture sectors. The piece emphasizes the expressive and enduring qualities of serif typography in contemporary design.