Studio: Oddity

Client: The Old Man

Work: Editorial

Industry: Hospitality

Menu Design For The Old Man Bar

The Old Man Menu No.6, titled 'Diary of Madness', reimagines a cocktail menu as an artistic narrative inspired by Hemingway’s complex psyche. The design embraces analogue craftsmanship through typewritten text, hand-drawn typography, film photography, and experimental scans to evoke a descent from order into chaos. This tactile approach celebrates imperfection and emotion in a digital age.

Tags: Chaos, Diary, Flavour, Menu, Photography, Typography