Maldita Envidia

Estudio Cariño created the brand identity and packaging for Maldita Envidia, a Mexican condiment brand. The system treats envy as a desire for new flavours, combining flowing lettering, vivid colours inspired by Mexican market signs and illustrated characters for different flavour profiles. Gabriel Cordón contributed motion and Yua Nieto photographed the project.

Set in Pouler, Bacalar, Quick Writers, GT Alpina, GT Haptik