HOUSE of CALLAGHAN

A self-initiated identity and packaging concept for a fictional Irish stout brand imagined in Cork. Estudio Cariño developed the name, invented family history, visual identity and labels from an unused beer-client proposal. The design combines expressive typography, a coin-like metallic emblem and a knight carrying a beer mug, with warm beige and green packaging. This is a concept project, not a commissioned identity for an operating brewery.

Set in Gothic Manus, Griffon, Trattatello, Highway Gothic, Manchester Signature