Mast
Mast is an independent branding and design studio based in New York, known for crafting timeless, strategic identities for clients worldwide. Led by Principal Travis and Lead Designer Jake, the studio combines research-driven strategy with refined visual execution to create cohesive brand systems, naming, and art direction. Mast’s client roster includes Stripe, The Ramble Hotel, and Quills Coffee, reflecting its diverse global reach. The team’s adaptable approach ensures each project authentically represents its client’s vision, resulting in enduring, meaningful brand experiences grounded in clarity, honesty, and thoughtful design.
https://studiomast.co/
New York, United States
90 Cases
Known for:brandingmastbrand identitytypographygraphic designidentity design
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News & interviews
- Top 5 Sans Serif Typefaces for Brand Identity
The Brand Identity · Mar 7, 2025
The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.
The Phoney ClubANTIDarling Visual CommunicationAjenForskningsrådetbranding
- "Five Innovative Projects Spotlighted, Including Gandhar Vamburkar's Musichead Design"
The Brand Identity · Feb 12, 2025
The Brand Identity’s biweekly roundup 'The Edit' spotlights five global design projects, including Gandhar Vamburkar’s conceptual rebrand for Musichead, Forth+Back’s award-winning Nike NFL campaign, Mast’s identity for architecture firm Cadence, The Woork’s vibrant branding for Moodly, and Faith Studio’s packaging for Esker Spirits. Each project showcases distinct visual strategies, from vintage-inspired typography to colour-driven systems.
- "Carla Palette and Others Embrace Pink in Iconic Brand Designs"
The Brand Identity · Dec 11, 2024
The article explores how various design studios have embraced the colour pink in their branding work, showcasing its versatility and emotional impact. Featuring projects by Carla Palette, Goods, Mast, and others, it highlights how pink has transcended its traditional associations to become a powerful storytelling tool in identity design.
- Creative Gift Guide: Top Independent Makers This Christmas
It's Nice That · Nov 6, 2024
It’s Nice That’s 2024 edition of The Nice List curates a selection of gifts from independent makers and studios across the world. The feature highlights illustrators, print studios, and small creative businesses offering prints, books, apparel, and accessories that support local and sustainable craftsmanship. The tone celebrates creativity, community, and conscious consumerism during the festive season.
Studio FidèleOut of the BlueprintStore Storeeditorial
- Studio Mast: Crafting Simple, Story-Driven Design Solutions
Creative Boom · Nov 4, 2024
Creative Boom profiles Denver-based Studio Mast, a small design studio known for its philosophy of 'simplicity with personality' and its storytelling-driven branding work. The article highlights projects such as the rebrand of Pizzeria Alberico and collaborations with clients like Stripe, Cadence, and Santa Fe Vintage. Principal Travis Ladue discusses the studio’s collaborative ethos, timeless design influences, and dedication to authenticity and heritage.
Studio MastCadenceFrasca GroupPizzeria AlbericoOsteria Albericobranding
- Mast’s identity for Coho represents the organisation’s core beliefs: Earth, delta and migration
The Brand Identity · Feb 3, 2023
Denver-based studio Mast developed a comprehensive rebrand for global climate advisor Coho, formerly Customer First Renewables. The new identity centers on a 'window' motif and a geometric logo symbolizing Earth, delta, and migration, supported by Neue Haas Grotesk and a vibrant natural color palette. The project reflects Coho’s mission to inspire sustainable action and communicate trust and sincerity.
- Mast’s rebrand of outdoor photography platform wildist takes a nostalgic, nature-inspired approach
The Brand Identity · Jan 11, 2021
Denver-based studio Mast rebranded outdoor photography platform wildist, founded by Alex Strohl, with a nostalgic and nature-inspired identity. The rebrand features a versatile symbol referencing mountains and trees, a restrained typographic system using Neue Haas Grotesk and HK Guise, and a color palette drawn from natural tones. The result is a flexible, approachable identity that reflects wildist’s outdoor ethos and creative community.
- New Logo & Brand Identity for Loyal Coffee by Mast
BP&O · Oct 20, 2017
BP&O features Mast’s brand identity for Loyal Coffee, a barista-owned café in Colorado Springs. The design draws from the local landscape and interior materials, using custom typography, illustration, and a modern color palette to express a balance between natural and urban elements. Telegraph Creative developed the website, maintaining the visual continuity of Mast’s identity work.
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