Mast

The Brand Identity · Feb 3, 2023

Denver-based studio Mast developed a comprehensive rebrand for global climate advisor Coho, formerly Customer First Renewables. The new identity centers on a 'window' motif and a geometric logo symbolizing Earth, delta, and migration, supported by Neue Haas Grotesk and a vibrant natural color palette. The project reflects Coho’s mission to inspire sustainable action and communicate trust and sincerity.

The Brand Identity · Apr 20, 2022

Mast created a brand identity for San Diego-based real estate firm Carter+Co that embodies transparency and sincerity. The design features a custom monogram, Aeonik typeface, and a calming seafoam green palette inspired by the founder’s personality and passion for surfing. The result is a modern, trustworthy identity that subverts typical real estate branding tropes.

The Brand Identity · Feb 10, 2021

The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including Mast’s identity for eco-friendly detergent Dirty Labs. Other features include Meiwen See’s work for Bing Haus, Myles Lucas Studio’s bold identity for Rebel, Studio Blackburn’s rebrand for Mediatel, and Marx Design’s playful packaging for Animals Like Us. Each project showcases distinctive approaches to typography, color, and storytelling across diverse industries.

The Brand Identity · Jan 14, 2021

The Brand Identity’s ‘The Edit’ highlights five new design projects, including Fasett’s rebrand for offshore renewables company Havfram. The new identity features a forward-pointing logomark forming an 'H' and uses Neue Haas Grotesk for the wordmark. Other featured projects include work by Both, Regular Practice, Léo Maubert, and Mast for clients across jewellery, publishing, cosmetics, and health tech industries.

The Brand Identity · Jan 11, 2021

Denver-based studio Mast rebranded outdoor photography platform wildist, founded by Alex Strohl, with a nostalgic and nature-inspired identity. The rebrand features a versatile symbol referencing mountains and trees, a restrained typographic system using Neue Haas Grotesk and HK Guise, and a color palette drawn from natural tones. The result is a flexible, approachable identity that reflects wildist’s outdoor ethos and creative community.

BP&O · Oct 20, 2017

BP&O features Mast’s brand identity for Loyal Coffee, a barista-owned café in Colorado Springs. The design draws from the local landscape and interior materials, using custom typography, illustration, and a modern color palette to express a balance between natural and urban elements. Telegraph Creative developed the website, maintaining the visual continuity of Mast’s identity work.