Apto Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Apto projects in press coverage.
News & interviews
- Saint-Urbain Redesigns Gaptooth Soda Logo and Packaging
· Apr 23, 2026
UnderConsideration’s Brand New briefly highlights Saint-Urbain’s redesign of the logo and packaging for Gaptooth Soda. The project features hand-drawn, illustrated elements that emphasize a playful and approachable identity for the beverage brand.
Saint-UrbainGaptooth Sodapackaging - Gaptooth Soda by Saint Urbain
BP&O · Apr 23, 2026
BP&O’s Emily Gosling reviews Saint Urbain’s brand identity for Toronto-based Gaptooth Soda, a botanical soda brand celebrating imperfection. The identity uses hand-drawn typography, asymmetrical compositions, and bright colors to reflect the founder’s gap-toothed smile and the brand’s ethos of individuality. Saint Urbain handled naming, strategy, packaging, and visual design across multiple touchpoints.
- How Ashfall Studio moved Aptos beyond typical crypto aesthetics
The Brand Identity · Nov 14, 2025
Ashfall Studio rebranded blockchain company Aptos to move beyond stereotypical crypto aesthetics, creating a warm, human-centered identity that retains the brand’s recognizable wave symbol. The project refined typography, color, and motion systems within a modular framework, launched at the Aptos Experience in New York. Collaborating with Motto and Evil Martians, Ashfall delivered a scalable, flexible brand ecosystem that balances technical precision with human warmth.
- Ashleigh Hansberger: Treat Brand as Leadership, Not Just Marketing
The Brand Identity · Jun 2, 2025 · Interview
The Brand Identity interviews Motto® Co-founder and COO Ashleigh Hansberger about the studio’s 20-year journey and its philosophy that brand should function as a leadership tool rather than a marketing exercise. Hansberger discusses how aligning brand and culture can drive clarity, cohesion, and growth, sharing insights from Motto®’s transformative rebrand for Goodnotes. The conversation explores leadership, strategy, and the evolving role of brand in shaping company direction.