Martin Ehrlich
Founder · Design Director
Studios:Ashfall StudioAshfall
Quotes
“We arrived at something that feels futuristic and elegant, alive and restrained.”
“The tension between the two typefaces was clear from the very beginning.”
“The complexity of the grid is a clear representation of urban and city plans and their modularity.”
“They’ve built serious technology and they’re working with enterprise clients, but the brand still leaned on the visual language of early Web3.”
“We kept the fundamental form and focused on craft. The idea stays the same, but everything becomes more deliberate.”
“Dark backgrounds, neon accents, heavy contrast, often cyan or electric purple... it’s become a niche uniform and a bit of a cliché.”
“You can design something that works in Figma files, but the real test is whether it holds up in the wild.”
“It ensures consistency, responsiveness, and visual harmony across all applications.”
“The idea of taking a simple input and producing a refined, high-quality output mirrors how generative AI itself works.”
“It moves away from overused tech and AI clichés, instead focusing on simplicity, consistency, and a uniquely responsive system.”