Studio Mast collaborated with longtime partners 3sixteen to create the branding for Wilson’s, a month-long pop-up cafe celebrating 3sixteen’s 20th anniversary. The identity drew inspiration from classic New York diners while maintaining a modern, forward-looking sensibility, resulting in a warm and nostalgic atmosphere that honored friendship and craft coffee culture.
Studio Mast collaborated with 3sixteen throughout 2019 to refresh the brand identity of the renowned denim producer. The updated identity modernizes the brand while maintaining its reputation for craftsmanship and quality. The new branding can be seen across their digital and physical touchpoints.