Carter+Co operates on the core tenets of transparency, advocacy, and professionalism, so we could think of no better typeface to help tell that story than Aeonik.
Nothing is sacred until it's paid for.
Trendy designs often carry a timestamp, but we're more concerned with building something that could have been made 50 years ago or 50 years from now.
We see ideas—whether big or small—as inherently beautiful, and we work to bring those ideas to life.
The monogram is all custom.
We could think of no better typeface to help tell that story than Aeonik.
not stand in the way of the photographic work while injecting a feeling of nostalgia.
wanted to bring the emotion of the outdoors into the brand while still leaving room for the members to imagine their work in the wildist world.
The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.
Creative Boom profiles Denver-based Studio Mast, a small design studio known for its philosophy of 'simplicity with personality' and its storytelling-driven branding work. The article highlights projects such as the rebrand of Pizzeria Alberico and collaborations with clients like Stripe, Cadence, and Santa Fe Vintage. Principal Travis Ladue discusses the studio’s collaborative ethos, timeless design influences, and dedication to authenticity and heritage.
Mast created a brand identity for San Diego-based real estate firm Carter+Co that embodies transparency and sincerity. The design features a custom monogram, Aeonik typeface, and a calming seafoam green palette inspired by the founder’s personality and passion for surfing. The result is a modern, trustworthy identity that subverts typical real estate branding tropes.
Denver-based studio Mast rebranded outdoor photography platform wildist, founded by Alex Strohl, with a nostalgic and nature-inspired identity. The rebrand features a versatile symbol referencing mountains and trees, a restrained typographic system using Neue Haas Grotesk and HK Guise, and a color palette drawn from natural tones. The result is a flexible, approachable identity that reflects wildist’s outdoor ethos and creative community.