In their own words
Carter+Co operates on the core tenets of transparency, advocacy, and professionalism, so we could think of no better typeface to help tell that story than Aeonik.
Nothing is sacred until it's paid for.
Trendy designs often carry a timestamp, but we're more concerned with building something that could have been made 50 years ago or 50 years from now.
We see ideas—whether big or small—as inherently beautiful, and we work to bring those ideas to life.
The monogram is all custom.
We could think of no better typeface to help tell that story than Aeonik.
not stand in the way of the photographic work while injecting a feeling of nostalgia.
wanted to bring the emotion of the outdoors into the brand while still leaving room for the members to imagine their work in the wildist world.
Articles & interviews4
- Top 5 Sans Serif Typefaces for Brand Identity
The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.
- Studio Mast: Crafting Simple, Story-Driven Design Solutions
Creative Boom profiles Denver-based Studio Mast, a small design studio known for its philosophy of 'simplicity with personality' and its storytelling-driven branding work. The article highlights projects such as the rebrand of Pizzeria Alberico and collaborations with clients like Stripe, Cadence, and Santa Fe Vintage. Principal Travis Ladue discusses the studio’s collaborative ethos, timeless design influences, and dedication to authenticity and heritage.