The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.
The Phoney ClubANTIDarling Visual CommunicationAjenForskningsrådetbranding
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
Studio KosedaSnøhetta DesignJKRRoyal College of ArtMozillabranding
BP&O’s feature by Benjamin Elwyn reviews ANTI’s generative rebrand for Forskningsrådet, the Norwegian Research Council. The identity uses mathematical Dubins paths to generate infinite logo and graphic variations, reflecting the council’s role in connecting research and innovation. Collaborations with TRY, CATK Berlin, Camilo Huinca, and Norwegian Trash expanded the system into motion, 3D, and physical applications.
ANTITRYCATK BerlinForskningsrådet (The Norwegian Research Council)branding
