Sean Jones
Design Director
In their own words
Most of our briefs come directly from Ben; they are an ambition for what something could be.
We can swing big. Sure, not everything works on the first try, but we’re ok with that.
Roobert is a clean and smooth geometric sans serif.
Breaking needed to be more than just the process of breaking down plastics. It needed to be more about breaking systems and old models in order to change the world.
Roobert is a clean and smooth geometric sans serif, which felt reminiscent of the moulded objects we associate with the world of plastics.
Articles & interviews3
- Maven brands Colossal’s 50,000-square-foot Dallas headquarters
Maven Creative designed the environmental branding for Colossal’s 50,000-square-foot Dallas headquarters, integrating wayfinding, murals, and digital systems into the architecture. The project extends the company’s 2020 identity into a physical space that merges science and culture, guided by a long-standing collaboration with CEO Ben Lamm. The result is a cohesive, data-informed environment that communicates Colossal’s mission through immersive design.
- Top 5 Sans Serif Typefaces for Brand Identity
The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.