Zhenya Rynzhuk
Designer
In their own words
Everett is mainly used for the body copy because it is very non-intrusive.
I feel GT America and Everett work pretty well together since they are supplementing each other while allowing to keep the visual hierarchy and the overall balance.
It makes the website visually clean, well-structured, and easy to use; it also allows putting the main focus towards the content.
Articles & interviews
- Top 5 Sans Serif Typefaces for Brand Identity
The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.
- Zhenya Rynzhuk Designs COVID Art Museum for Quarantine Creativity
The article highlights New York-based designer Zhenya Rynzhuk’s creation of the COVID Art Museum, an online platform showcasing art inspired by the pandemic. Developed by Synchronized, the website uses a minimalist black-and-white aesthetic and typographic pairing of GT America and Everett to emphasize clarity and content. The design reflects the calm and introspection of quarantine while serving as a digital space for global creative expression.