Brand Identity and Packaging for Youthforia
Magnetic makeup packaging clicks and stacks
Universal Favourite designed Youthforia’s beauty identity with references to late-1990s internet graphics and teenage magazine mastheads. A Y mark acts as a changing container, while magnetic modular packaging lets products click together and stack. Photography combines 35mm film, VHS and iPhone imagery to evoke getting ready with friends. The website extends the visual direction through gradients and WordArt-like graphics. The result connects playful image-making with packaging that customers can physically rearrange.
Set in F37 Judge, GT America
Featured in Beauty Branding: Visual Identity and Packaging Examples
Insights
- The Y mark references teenage magazine mastheads and functions as a variable container.
- Magnetic packaging allows customers to combine and stack products.
- Mixed photographic formats and nostalgic web graphics extend the identity across physical and digital experiences.
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