Studio: Oddity

Client: IMMI

Work: Brand Identity

Industry: Healthcare

Brand Identity And Packaging For Immi Menstrual Watch

Oddity Studio developed a bold and sensual brand identity, website, and packaging for IMMI, a UK women-led startup focused on menstrual health. The design uses type-driven visuals with ink traps, soft curves, and skin-tone colors to celebrate femininity while maintaining affordability and practicality for low-income communities.

Tags: Charity, Community, Education, Femininity, Typography, Watch