Gander developed a bold and culturally rich brand identity for Immi, the first plant-based, high-protein, low-carb ramen. Drawing from Asian market aesthetics and modern design sensibilities, the visual system merges nostalgia with innovation through vibrant packaging, dual-type typography, and playful photography. The result captures Immi’s fusion of tradition and modern wellness.
Oddity Studio developed a bold and sensual brand identity, website, and packaging for IMMI, a UK women-led startup focused on menstrual health. The design uses type-driven visuals with ink traps, soft curves, and skin-tone colors to celebrate femininity while maintaining affordability and practicality for low-income communities.
Hong Kong-based studio Oddity created a pragmatic and accessible brand identity for IMMI, a menstrual tracking watch designed for low-income communities. The identity uses a monochrome palette, cost-efficient materials, and a custom wordmark inspired by the human body’s form. Supporting typography includes GT America by Grilli Type, resulting in a functional and approachable visual system.