Brand Identity and Packaging for Immi Plant-Based Ramen

Gander developed a bold and culturally rich brand identity for Immi, the first plant-based, high-protein, low-carb ramen. Drawing from Asian market aesthetics and modern design sensibilities, the visual system merges nostalgia with innovation through vibrant packaging, dual-type typography, and playful photography. The result captures Immi’s fusion of tradition and modern wellness.