Brand Identity For Dickies Workwear

Accept & Proceed partnered with Dickies to modernize its century-old workwear identity for the digital age. Drawing from the brand’s heritage, they created a bold, utilitarian visual system that unites its ‘Workwear’ and ‘Work Inspired’ collections, celebrating makers from factory floors to city streets. The new identity retains the iconic logo while introducing flexible design elements that honor tradition and embrace contemporary culture.