Ibm Design Cases

Designers behind the work

Designers and creative leads credited on Ibm projects in press coverage.

News & interviews

• Inside FIELD.IO, the studio that thinks and builds at the same time

  The Brand Identity · Apr 1, 2026 · Interview

  The Brand Identity interviews Marcus Wendt, founder of FIELD.IO, about the studio’s hybrid approach that merges design, technology, and AI into adaptive brand systems. Wendt discusses FIELD.IO’s evolution since 2009, its work for global clients like Nike and IBM, and its philosophy of learning through prototyping and iteration. The conversation explores how creative intelligence and responsive environments are reshaping brand communication.

  FIELD.IONikeIBMdigital
• "Why Brands Must Prioritize Motion Branding Now"

  Creative Boom · Jul 24, 2025

  Written by Koto Motion Director Santiago Avila for Creative Boom, this article explores how motion branding has evolved from a decorative afterthought to a strategic foundation for modern brands. Avila argues that motion should be integrated into brand systems from the start, citing examples like Deezer, Figma, and OpenAI to illustrate how dynamic identities drive engagement and consistency. The piece highlights the growing importance of motion in digital-first environments and predicts a future where brands are responsive, data-driven, and alive.

  KotoDeezerFigmamotion
• Anthony Zukofsky on the multidisciplinary balance of design, education and writing in his practice