Creative Director
After these 10 years, we felt that it was a time to be confident.
Creative Boom’s coverage of OFFF 2026 in Barcelona explores how the creative industry is grappling with the tension between making and merely talking about creativity. Speakers including Nils Leonard, Reuben Wu, Liz Mosley, PJ Richardson, and others reflected on authenticity, process transparency, and the pace of technological change. The festival highlighted a renewed focus on craft, independence, and creative honesty in an AI-saturated era.
Motionographer’s feature highlights Niceshit’s tenth-anniversary rebrand, centered on a bespoke typeface created from the handwriting of its three founders. The identity, developed with UFFICIO™, reflects the studio’s collaborative ethos and humor-driven design philosophy. The rebrand spans logo, typography, color system, and website, marking a confident evolution of the studio’s creative voice.