Co-Founder · Creative Founder · Creative Director
We always go hunting for what we shouldn’t do, and the idea of a magic trick where people didn’t know it but unwittingly played a part in making the very identity that celebrated them was irresistible.
I think LinkedIn is becoming a whirlpool, particularly for creatives.
More than just a trailer, this film is a tribute to football culture - spanning the artistry of global icons, the dreams of the next generation and the roar of the stadium.
Uncommon Creative Studio created a mould-inspired identity and campaign for Offf Barcelona 2026 titled 'Cultured'. The project used biological traces collected from creatives to grow mould that informed the campaign’s textures, typefaces, and motion design. The result celebrates community, creativity, and the organic nature of culture itself.
Creative Boom’s coverage of OFFF 2026 in Barcelona explores how the creative industry is grappling with the tension between making and merely talking about creativity. Speakers including Nils Leonard, Reuben Wu, Liz Mosley, PJ Richardson, and others reflected on authenticity, process transparency, and the pace of technological change. The festival highlighted a renewed focus on craft, independence, and creative honesty in an AI-saturated era.
PRINT Magazine’s article by Amelia Nash explores Uncommon Creative Studio’s campaign 'Cultured' for OFFF Barcelona 2026. The project reimagines branding as a living system built from the physical traces and participation of the creative community, challenging AI-driven notions of authorship. Through biological materials, a custom typeface, and collaborative events, Uncommon positions creativity as a collective, human-centered act.
Uncommon created 'Cultured', a living brand identity for OFFF Barcelona 2026 built from biological samples collected from designers at social events. The campaign uses mould cultures and a custom typeface, Hyphae, to express the creative community as a living system. The project celebrates participation, collaboration, and the physical embodiment of creative culture.
Uncommon has created a chaotic, cinematic new campaign film for EA Sports FC 26 titled 'The Club Is Yours'. Directed by Gary Freedman through MJZ, the spot celebrates fan creativity by turning community ideas into surreal football moments. The campaign marks EA Sports FC 26’s biggest launch yet, emphasizing fan participation and community-driven storytelling.
Motionographer announces the return of OFFF Barcelona for its 26th edition in 2026, celebrating creativity, art, and design. The festival’s visual campaign, titled 'What We Make It,' was created by Uncommon Creative Studio, with main titles designed by PJ Richardson. The event will feature talks from leading studios and creatives across architecture, motion design, and photography, reflecting Barcelona’s designation as UNESCO World Capital of Architecture 2026.