Nils Leonard
Co-Founder · Creative Director
In their own words
More than just a trailer, this film is a tribute to football culture - spanning the artistry of global icons, the dreams of the next generation and the roar of the stadium.
Articles & interviews
- OFFF x Uncommon: Creativity Is Cultured, Not Artificial
PRINT Magazine’s article by Amelia Nash explores Uncommon Creative Studio’s campaign 'Cultured' for OFFF Barcelona 2026. The project reimagines branding as a living system built from the physical traces and participation of the creative community, challenging AI-driven notions of authorship. Through biological materials, a custom typeface, and collaborative events, Uncommon positions creativity as a collective, human-centered act.
- OFFF's logo is built out of designers' DNA
Uncommon created 'Cultured', a living brand identity for OFFF Barcelona 2026 built from biological samples collected from designers at social events. The campaign uses mould cultures and a custom typeface, Hyphae, to express the creative community as a living system. The project celebrates participation, collaboration, and the physical embodiment of creative culture.
- "EA Sports FC 26 Trailer: Football Chaos Unleashed by Fans"
Uncommon has created a chaotic, cinematic new campaign film for EA Sports FC 26 titled 'The Club Is Yours'. Directed by Gary Freedman through MJZ, the spot celebrates fan creativity by turning community ideas into surreal football moments. The campaign marks EA Sports FC 26’s biggest launch yet, emphasizing fan participation and community-driven storytelling.
- ® OFFF 2026 Returns for 26th Year in Celebration of Creativity, Art and Design
Motionographer announces the return of OFFF Barcelona for its 26th edition in 2026, celebrating creativity, art, and design. The festival’s visual campaign, titled 'What We Make It,' was created by Uncommon Creative Studio, with main titles designed by PJ Richardson. The event will feature talks from leading studios and creatives across architecture, motion design, and photography, reflecting Barcelona’s designation as UNESCO World Capital of Architecture 2026.