Nils Leonard
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
About
Advertising and design leader with extensive experience in London agencies. His career includes serving as chairman and chief creative officer of Grey London.
SourceEvents & talks
D&AD Festival
Coverage mentioning Uncommon
Creative Director, Co-Founder
In their own words
You're constantly looking at a category that really does need a poke in the eye.
We were trying to shock people into noticing what's going on.
In a world of AI and hacks and shortcuts, [real] work is sexy and attractive.
I think LinkedIn is becoming a whirlpool, particularly for creatives.
More than just a trailer, this film is a tribute to football culture - spanning the artistry of global icons, the dreams of the next generation and the roar of the stadium.
Articles & interviews4
Coverage mentioning Uncommon Creative Studio
Creative Founder, Co-Founder
In their own words
We always go hunting for what we shouldn’t do, and the idea of a magic trick where people didn’t know it but unwittingly played a part in making the very identity that celebrated them was irresistible.
Articles & interviews3
- Uncommon’s mouldy identity for Offf Barcelona is grown from biological traces of creatives
Uncommon Creative Studio created a mould-inspired identity and campaign for Offf Barcelona 2026 titled 'Cultured'. The project used biological traces collected from creatives to grow mould that informed the campaign’s textures, typefaces, and motion design. The result celebrates community, creativity, and the organic nature of culture itself.
- OFFF x Uncommon: Creativity Is Cultured, Not Artificial
PRINT Magazine’s article by Amelia Nash explores Uncommon Creative Studio’s campaign 'Cultured' for OFFF Barcelona 2026. The project reimagines branding as a living system built from the physical traces and participation of the creative community, challenging AI-driven notions of authorship. Through biological materials, a custom typeface, and collaborative events, Uncommon positions creativity as a collective, human-centered act.