Designers and creative leads credited on Craft projects in press coverage.
Creative agency The Great Exhibition collaborated with Swedish sportswear brand Craft to create the 'Walk the Sky Experience', an inflatable pop-up store in Stockholm that lets visitors physically experience the Kype running shoe through a bouncy castle environment. The project aims to reimagine retail as a playful, sensory experience while commenting on the decline of traditional high streets. The installation merges fun and purpose, positioning experiential design as a potential future for retail engagement.
The article briefly highlights Craftwork’s design for the Craft 3 website, promoting new ways to craft your life. It notes that the site was built in Framer and showcases Craftwork’s digital design capabilities from their Bangkok-based studio.