David Wigglesworth
Executive Creative Director
In their own words
4Creative isn’t one thing, and it never has been. It’s rowdy, collaborative, unpredictable and proudly Channel 4.
The media narrative surrounding today’s kids is overwhelmingly bleak, so we felt an urgency to show the country they’re actually brilliant, funny and wildly creative.
Articles & interviews3
- 4Creative splices visuals from the UK’s most iconic TV shows to make it’s new identity
4Creative, Channel 4’s in-house creative agency, has unveiled a new brand identity that celebrates its collaborative and playful culture. The rebrand features over 130 unique logos created by team members, integrating the Channel 4 mark with a rotating set of bespoke ‘C’ designs. The identity extends across a redesigned website and social channels, showcasing the agency’s creative legacy and evolving spirit.
- "Great British Bake Off's New Ad Combines Stop Motion and Food Imagery"
Blinkink and director Isabel Garrett created a stop-motion advert for The Great British Bake Off’s 16th season, blending food photography with cosmic storytelling. The film, produced for Channel 4 Creative, reimagines the origins of baking through a playful, mixed-media lens. The project showcases inventive use of real and sculpted food materials, 2D animation, and live-action elements.