GrandArmy creates identity for global music publishing leaderThe Brand Identity · Sep 14, 2026
New York creative agency GrandArmy developed a global rebrand for Universal Music Publishing Group, the world's largest music publisher. Based on the positioning “A World Ahead,” the identity includes a flexible four-corner symbol, multilingual typography, verbal guidelines, campaigns, a website, playlist-cover templates and motion work that foreground UMPG's songwriters.
