Adidas Originals Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Adidas Originals projects in press coverage.
News & interviews
- POV: What worked last time is the enemy of what works next
It's Nice That · Feb 11, 2026
In this POV essay, Cat How critiques the creative industry’s growing reliance on evidence-based, data-driven processes that stifle experimentation and originality. She argues that as agencies and brands mature, they often prioritise safety and optimisation over risk and play, leading to cultural fatigue. Using examples like BBH, Mother, Pepsi, and Adidas Originals, How highlights how some organisations maintain creative vitality by embracing experimentation and reinterpreting heritage rather than preserving it.
- “There’s no right or wrong way of designing, just the way that’s right for you.” Introducing 21–87
The Brand Identity · Aug 15, 2023 · Interview
The Brand Identity interviews designer Matt Busher, founder of London-based studio 21–87, about his journey from working at leading studios to launching his own practice in 2020. Busher discusses his research-driven, material-focused approach, early influences, and collaborations with clients such as Soho Home and fashion label Song for the Mute. The conversation explores his design philosophy, studio process, and the challenges of running an independent practice.
21–87Cartlidge LeveneZak GroupSoho HomeSong for the Mutebranding - Actual Source Designs Packaging for Adidas Crazy BYW Release
The Brand Identity · Apr 25, 2018
The Brand Identity briefly features Actual Source’s packaging design for Adidas Originals’ Crazy BYW release, a limited edition basketball-inspired shoe. The article highlights the bold, colorful packaging and its connection to the 1990s aesthetic of the sneaker.