Matt Busher
Designer · Founder
In their own words
There’s no right or wrong way of designing, just the way that’s right for you.
I’m more selective with the projects that I take on, which gives me a good work/life balance.
The design landscape is very competitive, so the biggest challenge is visibility.
It’s satisfying to look at something and say that you made it with your own hands.
I always endeavour to produce work that has meaning.
Articles & interviews
- "Collaboration Key to Creative Success, Experts Reveal"
The article explores how collaboration drives creative success across disciplines, featuring insights from illustrators, designers, writers, and agency founders. Through real-world examples, it highlights how trust, complementary skills, and communication form the foundation of effective creative partnerships. The piece celebrates collaboration as a key ingredient in producing more meaningful and innovative work.
- “There’s no right or wrong way of designing, just the way that’s right for you.” Introducing 21–87
The Brand Identity interviews designer Matt Busher, founder of London-based studio 21–87, about his journey from working at leading studios to launching his own practice in 2020. Busher discusses his research-driven, material-focused approach, early influences, and collaborations with clients such as Soho Home and fashion label Song for the Mute. The conversation explores his design philosophy, studio process, and the challenges of running an independent practice.